SEO, or Search Engine Optimization, is a crucial part of every business’s online strategy. Search Engine Optimization refers to how your online presence appears on search engines, like Google, Bing, or Duck Duck Go.
SEO is typically the domain of online marketing firms. Good SEO requires a mix of creativity and technological know-how, and maintaining SEO can be a full-time job.
However, if you’re not quite ready to hire a full-time marketing team, but know that your search engine appearance could use some tweaking, there are all-in-one software programs that help you take control of your online presence.
What to Look for in SEO Software
You should always choose your software carefully. It helps to have a tech-savvy person from your company to help you explore features and integrations.
If you’re shopping alone, you’ll want software that’s beginner friendly, and offers most of the following features: SEO audits, rank tracking, keyword research, content optimization, or link building.
The first three features are the most important for SEO beginners.
SEO Audits automatically crawl your business’s website, checking for weak spots like missing headers or confusing page layout. Rank tracking allows you to see how your business compares to other businesses in your specialty. Keyword research can provide insights into which keywords your business needs to adopt in order to rank — in other words, what words or search terms are your customers looking for, and how can you link them to your website?
Top SEO Software
SEMRush
Price: $99 / month, starting
SEMRush is a popular choice for digital marketing agencies and business-owners alike. The program performs helpful SEO audits and presents the data in a mostly-accessible way. It also allows you to research your competition and find places to out-compete others. Wix and Booking.com both use SEMRush. However, it is worth noting that this program is designed for larger companies and may not provide the accessibility small businesses need.
SERanking
Price: $39 / month, starting
SE Ranking is all-in-one SEO software. SERanking helps you go on the offensive against your competitors, tracking live-changes to their websites. You can also monitor each of your webpages’ rankings and keyword performance in close-to-real time, as often as you want. SERanking allows you to schedule posts on social media, too. The program is more accessible than SEMRush, but you may still require expert assistance to fully benefit from it.
Ahrefs
Price: $99 / month, starting
Ahrefs is another big name in SEO software. Their features include competitor research, link building, keyword research, content research, rank tracking, mentions monitoring and website auditing. Unlike the other programs listed, Ahrefs includes a hands-on academy that guides you through the intricacies of their software. So, if you’re attempting to tackle SEO on your own, their free academy can help hone your skills.
The Bottom Line
For many businesses, SEO is best left to a digital marketing agency or a dedicated employee. However, all-in-one SEO software can help you explore the word of search engine optimization and assist you in improving your website — and your business’s search engine ranking.
Vodigy helps small and medium-sized businesses make the right decisions about technology. Contact us today!
