The term ‘Black Friday’ has a murky origin at best. The phrase was first used in 1869 during the September stock market crash. Two wealthy individuals, Jay Gould and Jim Fisk, endeavored to buy up as much gold as they could get their hands on. When the scheme was finally revealed that Friday the market was sent into ‘free-fall and bankrupting everyone from Wall Street barons to farmers’. Following this incident, some used the term ‘Black Friday’ to describe that days events.
Continuing on a negative trajectory, ‘Black Friday’ was used to describe an event in Philadelphia during the 1950s. It was said that the day after Thanksgiving, the suburban citizens of Pennsylvania descended upon the city due to a highly anticipated Army-Navy football game on that Saturday. Stores were overrun, the police force was stretched thin, and shoplifters had a hey-day.
Moving on to our present day, most would say that ‘Black Friday’ refers to the fact that most retailers will be pushed ‘into the black’ on this day, even if their numbers were previously dipping into the red.
Now, it is not only the retailers that gain on ‘Black Friday’ but SMBs (small and medium businesses) can as well. Take advantage of low prices, hot deals, and taking advantage of ‘Cyber Monday’.
Not sure where to start? Read on for some tips on taking advantage of technology savings on ‘Black Friday’ and ‘Cyber Monday’ that could greatly benefit your business.
Ready, steady, set those reminders!
For a lot of retailers, setting up the anticipation for ‘Black Friday’ sales is just as important as the sale itself. If you have a particular technology or just a favorite brand, set up those email and google reminders. You may be able to catch deals early, plan your budget accordingly, and just simply get excited about the deals these two days have to offer.
While you are at it, do not forget to subscribe or follow your favorite retailers on social media. Especially on ‘Cyber Monday’, some retailers will push certain sales or deals that are available through social media. Taking advantage of those can sometimes mean big savings.
With the popularization of Cyber Monday, ‘Flash’ sales or deals have become increasingly popular. Those familiar with flash sales will know that you have the potential to score some incredible savings if you are keeping an eye out. This is especially true for technology.
Again, if you have certain brands or technology, you are looking for a great deal on, this might be a good chance. Set a reminder to check in with some of your favorite retailers throughout the day. Who knows, you may find something you or your business cannot live without.
Don't Ignore Last Year's Stock
While it may be true that businesses use ‘Black Friday’ to get a handle on excess stock or last years’ technology models, it is not necessarily a bad deal for the customer. A lot of times, last year’s stock has had the opportunity to go through rigorous testing both in and out of the consumer market. You can expect that some of these pieces may be more reliable as the bugs have had time to work themselves out.
On top of this, you will find a more ample amount of customer and business reviews of the product. By checking a few different sites for reviews, you can get a good idea if the technology you are planning on purchasing is a good fit for your business.
Don't Know Where To Start?
When it comes down to it, your MSP (Managed Service Provier) is a great place to start asking questions.
At Vodigy, we can assist with questions and procurement of the technology that fits your business needs. Also, our extended experience allows us firsthand knowledge of the SMB tech products on the market.
No matter the issue, Vodigy Technologies is here to help. Reach out today and get ready to Unleash the Power of IT.