According to HootSuite, an ad placed on LinkedIn can reach 12% of the world’s population. 51% of college graduates use LinkedIn, too. And there are millions of businesses who connect with other businesses every single day for contracts and services.
For many small and medium-sized businesses, it makes sense to pivot your social media efforts toward the one social media that’s geared for business. People on LinkedIn are more likely to be interested in what your business can do for them.
Here’s how you can make LinkedIn work for you.
1) Claim your Business Page
Your business page allows you to create a branded profile page for your business. Afterwards, your employees can claim your business — and your business will show up on their profiles as well. Your business page is where you can share the latest about your business: developments, plans, goals, seminar appearances, and more.
The tone on LinkedIn is much more serious than other social media sites. So, your funny cat video or meme might not be met with a warm reception. Instead, you should keep your business page focused on what services you can provide and what value you add.
Need help creating a professional, engaging brand presence on LinkedIn? Our Digital Marketing Solutions team can help you craft the right tone and strategy to stand out on the platform.
2) Brand your Business Page
Your LinkedIn business page is often the first impression others will get of your company. To put your best digital foot forward, it should have:
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A branded header image
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A high-quality logo
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Clear, concise messaging about your services
And remember — your business profile is often a gateway to your website.
Make sure your website matches the professionalism of your LinkedIn presence. Our Web Development services create sleek, responsive websites that leave a lasting impression.
3) Interact with Others
LinkedIn is a social network. The more you interact with other users, the more likely your business will be seen. Leaving likes and professional, encouraging comments doesn’t only make the recipient feel good — it displays your business in other people’s feeds. Other connections will see that you went to the effort of communicating, and may be intrigued enough to click on your profile.
You should also add all of your employees. Be sure to replace LinkedIn’s standard connection greeting with something more personal. Your chances of connecting go up when you demonstrate that you’re a real person trying to forge real connections.
4) Connect with Groups
LinkedIn groups are hubs for connection — especially in B2B industries. Join groups related to your field and local business community. These groups are often less formal than your company page and provide space to:
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Exchange knowledge
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Share resources
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Build relationships
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Discover new leads
Managing LinkedIn, other tools, and your IT environment can be overwhelming. Our Managed Services keep your systems running smoothly so you can focus on building real business connections.
The Bottom Line
Amid concerns that social media is losing its business value, LinkedIn is emerging as a powerful space for B2B engagement. With its professional tone and focus on business, it provides real opportunities to reach decision-makers, showcase your services, and generate leads.
Speaking of businesses helping businesses… could your company use some help with technology? Contact Vodigy today! We specialize in helping small and medium-sized businesses make the right call when it comes to IT, marketing, and growth-driven tech solutions.
